who we are

alcantara is a leading sports industry holding company, dedicated to providing innovative products and services for sports enthusiasts. Our diverse portfolio includes sports events management, facilities management, a sports booking application, and sports retail. Offering strategic direction and financial support to our subsidiaries, we ensure independent operation while maintaining a dominant presence in the sports market.


We aim to bring people together through the power of sports, creating unforgettable moments of joy, passion, and inspiration that make a positive impact on the world.


We strive to inspire and empower people to achieve their dreams, both on and off the field, by creating a sustainable and equitable sports industry that provides opportunities for everyone. Through our investments, innovations, and partnerships, we aim to make sports a source of hope, connection, and empowerment for all.


Trust is integral to our success, forming robust connections with clients, partners, and employees. It creates an atmosphere of transparency and reliability, serving as the foundation for collaboration. We see trust as the building block for establishing enduring partnerships grounded in mutual respect and integrity.


Innovation is our foundation. We continuously explore new ideas and embrace emerging technologies to excel in the dynamic sports and events market. Fostering a culture of innovation encourages creativity and adaptability. We understand its role in driving growth, staying relevant, and delivering unique experiences and solutions to our clients and stakeholders.


Ambition propels us forward, driving a relentless pursuit of excellence and remarkable results. We set high goals, embrace challenges, and empower our teams to turn vision into reality through calculated risks and continuous improvement.

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alcantara Culture

Our corporate culture at alcantara revolves around Trust, Innovation, and Ambition. Trust forms the foundation of our relationships, fostering open communication. Innovation is ingrained in our mindset, encouraging creative thinking and adaptability. Ambition drives us to set and achieve ambitious goals, empowering our teams for continuous growth and success. Together, these values create a dynamic culture that values excellence, collaboration, and a proactive approach to challenges.